EXPERIENTIAL
& RETAIL
Retail & Experiential Brand Marketing
I led Nike’s retail brand and experiential marketing across multiple markets, shaping flagship openings, new retail concept development, store refits, and immersive retail experiences that translated global brand strategy into powerful, high-impact physical environments.
My work included contributing to landmark projects such as the Nike Seoul flagship refit and Nike Rio, both developed around major global brand moments and designed to connect culture, community, and performance through experience-led retail.
My work spans both DTC and B2B retail environments. I design scalable retail frameworks with experience and creativity at the centre, combining clear storytelling, strong visual execution, service design, and local insight to make retail work harder as a brand platform and a driver of growth.
My work spans both DTC and B2B retail environments. I design scalable retail frameworks with experience and creativity at the centre, combining clear storytelling, strong visual execution, service design, and local insight to make retail work harder as a brand platform and a driver of growth.
