EXPERIENTIAL
Retail & Experiential Brand Marketing
I led Nike’s retail and experiential work across multiple markets, approaching space as a form of storytelling, where design, installation, and art direction converge.
From flagship openings to concept development and store transformations, the work translated global brand thinking into physical environments shaped by material, rhythm, and narrative. Projects such as Nike Seoul and Nike Rio, created around defining cultural moments, became immersive spaces where performance, community, and identity could be felt.
Across both DTC and B2B, I developed scalable retail frameworks grounded in spatial design, visual language, and local context, positioning retail as a living canvas for the brand.
I led Nike’s retail and experiential work across multiple markets, approaching space as a form of storytelling, where design, installation, and art direction converge.
From flagship openings to concept development and store transformations, the work translated global brand thinking into physical environments shaped by material, rhythm, and narrative. Projects such as Nike Seoul and Nike Rio, created around defining cultural moments, became immersive spaces where performance, community, and identity could be felt.
Across both DTC and B2B, I developed scalable retail frameworks grounded in spatial design, visual language, and local context, positioning retail as a living canvas for the brand.
