Full ecommerce implementation for NIKE in the Andean Region (PE, EC, BO), leading the following teams & processes:

  1. User Research
  2. Prototyping
  3. UX / UI design & setup
  4. Customer Service design & setup
  5. Email Marketing strategy & setup
  6. Customes Journeys design and setup
  7. Marketing Automation
  8. Data & Analytics 

Since the Covid 19 pandemic striked the world, Nike leveraged it’s direct-to-consumer strategy. One of the key initiatives was to expand the brand ecommerce presence by creating territory hyperlocal platforms in order to better serve consumers.
We developed and SNKRS ecommerce for the Andean Region from scratch. From Research & Discovery to Go Live, we implemented Salesforce Ecommerce, Marketing and Service Cloud.
In order to provide a 360 omnichannel customer obsessed platform capable of:

︎︎︎ Personalize consumer journeys in real time with data & machine learning
︎︎︎ Automate engagement & service across channels: email, web, mobile, social.
︎︎︎ Build and automate personalized email campaigns.
︎︎︎ Optimize performance and spend with AI-driven analytics.
︎︎︎ Provide consistent experiences from digital to the field.
︎︎︎ Real time AI-driven customer journeys (Interaction Studio)
︎︎︎ User-generated content ratings & reviews (BazaarVoice)